Footprint Insole Technology is launching a skate shoe brand this week.

The company teased the line on Instagram, saying it’s “about to introduce you to the most revolutionary outsole system to ever hit footwear.” Joey Brezinski confirmed on IG that he’ll be riding for the brand, which will be introduced at this week’s Agenda show in Long Beach, California.

?Joey’s last shoe sponsor was Puma. He quit after five years with the company, saying it wouldn’t commit to skating and that he wished he’d ridden for a skater-owned brand.

FP was founded by Jason Guadalajara in 2011. A more formal announcement, complete with a team list, will probably materialize before Agenda ends tomorrow.